Advertising Ideas, Ad Inspiration | The Hydrogen Advertising Blog
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Podtastic! Part IV: Who’s Listening?

We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is a lot of data being collected—and it’s valuable. For advertisers, the good news is, if this data is interpreted properly...

The Value Agencies Bring To Big Picture Planning

What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture thinking? Or do you give your agency and marketing teams license to join you as you plan a long-term marketing...

Podtastic Part III: Advertising in Podcasts

It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves for your favorite song—these are dying arts. On-demand entertainment like Netflix, Hulu and Spotify are now the norm, so it...

Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them as you think you are. If you are, then it’s time to turn your attention...

Podtastic! Part II: Art of the Story

by Hillary Miller On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was so realistic it caused a widespread panic until Welles himself went on air to do damage control and...

Hydrogen Seattle Welcomes PR and Social Media Expert Brenda Collons

Hydrogen Advertising, a full-service agency, welcomes agency veteran Brenda Collons to a new role at the agency. Collons will lead the public relations and social media team at Hydrogen as vice president, director of strategic communications and public relations. She brings several clients to the...

Podtastic! Part I: Why I Love Podcasts

By Hillary Miller, VP Accounts & Strategy Thank you, Serial. In 2016, you were my first podcast—and gateway drug to my podcast addiction. Serial sucked me in because it was so unlike the NPR news station stories that usually filled my commute. Instead, a single story,...

Understanding Audiences for Brand Launch Success

Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen Advertising, we help our clients understand their audiences to drive brand launch success. Do you know who your audiences really are?...

Are you getting the most out of your media plan?

Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the right balance of efficiency and effectiveness means allocating your media dollars into just the right places to reach the people...

Does Your Website Offer a Friendly Handshake?

By: Hillary Miller, VP, Accounts & Strategy Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake hands, we’re forming an opinion about the other person, whether we’re aware of it...