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New hires. New clients. New work. Hydrogenites in the news.

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13 Mar '17

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy

Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More

13 Mar '17

The Persuasive Power of Personality

by Mary Knight, Executive Creative Director

This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest multi-specialty clinics in the Puget Sound area, has … Read More

13 Mar '17

Fiercely Independent. Together.

by Mary Knight, Executive Creative Director

When 65 likeminded advertising agencies in 50 countries work together, clients win.

Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But “Fiercely Independent. Together.” is much more—a rare … Read More

13 Mar '17

An interview with our own

by Matt Swecker, Copywriter and Sydney Fullerton, Project Manager

Lessons learned growing an Instagram following

Project Manager Sydney Fullerton is the force that keeps things running smoothly around Hydrogen, but when she’s not at the office keeping us all … Read More

17 Feb '17

How To Write A Radio Campaign: A First-Timer’s Perspective

by Matt Swecker, Copwriter

Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first … Read More

21 Nov '16

Hydrogen Expands Creative Team

Hydrogen Advertising has added a new staffer: Matt Swecker as Copywriter.

Swecker brings a wealth of left-brain experience into his right-brain calling. He earned his degree in Molecular and Cellular Biology from the University of Illinois, with a minor … Read More