Advertising Ideas, Ad Inspiration | The Hydrogen Advertising Blog
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Podtastic Part V: Listening Hacks

If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is helpful to keep all...

Humor: The ultimate foot in the door.

By Mary Knight Partner, Executive Creative Director As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our...

Podtastic! Part IV: Who’s Listening?

We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is a lot of data being...

Podtastic Part III: Advertising in Podcasts

It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves for your favorite song—these are...

Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them...

Podtastic! Part II: Art of the Story

by Hillary Miller On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was so realistic it...