Advertising Ideas, Ad Inspiration | The Hydrogen Advertising Blog
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Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them as you think you are. If you are, then it’s time to turn your attention...

Podtastic! Part II: Art of the Story

by Hillary Miller On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was so realistic it caused a widespread panic until Welles himself went on air to do damage control and...

Hydrogen Seattle Welcomes PR and Social Media Expert Brenda Collons

Hydrogen Advertising, a full-service agency, welcomes agency veteran Brenda Collons to a new role at the agency. Collons will lead the public relations and social media team at Hydrogen as vice president, director of strategic communications and public relations. She brings several clients to the...

Podtastic! Part I: Why I Love Podcasts

By Hillary Miller, VP Accounts & Strategy Thank you, Serial. In 2016, you were my first podcast—and gateway drug to my podcast addiction. Serial sucked me in because it was so unlike the NPR news station stories that usually filled my commute. Instead, a single story,...

Understanding Audiences for Brand Launch Success

Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen Advertising, we help our clients understand their audiences to drive brand launch success. Do you know who your audiences really are?...

Are you getting the most out of your media plan?

Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the right balance of efficiency and effectiveness means allocating your media dollars into just the right places to reach the people...

Does Your Website Offer a Friendly Handshake?

By: Hillary Miller, VP, Accounts & Strategy Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake hands, we’re forming an opinion about the other person, whether we’re aware of it...

There’s No Such Thing as A Social Media Expert

[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of concept, we’ve highlighted some of the biggest changes to social media since the publish date.] Facebook is dead. The Facebook that once...

Which Came First: The Message or The Medium?

By Mary Knight, Partner, Executive Creative Director A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the phrase “the message is the medium” in his book Understanding Media: The Extensions of...

Hydrogen Celebrates its Annual Crabfest

Recently team Hydrogen trekked out to President Tom Scherer’s seaside abode for our annual Crabfest retreat. It was an opportunity for all of us to catch some rays, breathe in the salty sea air and eat some fresh crustacean. Or as Tom puts it this...