Advertising Ideas, Ad Inspiration | The Hydrogen Advertising Blog
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Are you getting the most out of your media plan?

Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the right balance of efficiency and effectiveness means allocating your media dollars into just the right places to reach the people...

Does Your Website Offer a Friendly Handshake?

By: Hillary Miller, VP, Accounts & Strategy Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake hands, we’re forming an opinion about the other person, whether we’re aware of it...

There’s No Such Thing as A Social Media Expert

[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of concept, we’ve highlighted some of the biggest changes to social media since the publish date.] Facebook is dead. The Facebook that once...

Which Came First: The Message or The Medium?

By Mary Knight, Partner, Executive Creative Director A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the phrase “the message is the medium” in his book Understanding Media: The Extensions of...

Hydrogen Celebrates its Annual Crabfest

Recently team Hydrogen trekked out to President Tom Scherer’s seaside abode for our annual Crabfest retreat. It was an opportunity for all of us to catch some rays, breathe in the salty sea air and eat some fresh crustacean. Or as Tom puts it this...

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...

Celebrating Sweet 16—With a Fond Farewell

Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the advertising profession—all of it here in Seattle—I’ve come to a point in life when I have the opportunity to close...

Hydrogen Seattle Teams with Heritage Bank to Launch New Website

Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both current and prospective customers. Based on Hydrogen’s digital strategy that incorporated feedback from current customers and employees, the site (heritagebanknw.com) features...