Advertising Ideas, Ad Inspiration | The Hydrogen Advertising Blog
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The Persuasive Power of Personality

by Mary Knight, Executive Creative Director This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest multi-specialty clinics in the Puget Sound area, has over 200 doctors and advanced practice clinicians...

Fiercely Independent. Together.

by Mary Knight, Executive Creative Director When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But “Fiercely Independent. Together.” is much more—a rare combination of entrepreneurial and collaborative spirit. It’s the...

An interview with our own

by Matt Swecker, Copywriter and Sydney Fullerton, Project Manager Lessons learned growing an Instagram following Project Manager Sydney Fullerton is the force that keeps things running smoothly around Hydrogen, but when she’s not at the office keeping us all on deadline, she’s yoga-ing. As a way to...

How To Write A Radio Campaign: A First-Timer’s Perspective

by Matt Swecker, Copwriter Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first time working on a radio campaign, what...

Four Things I Learned During My First Month as a Copywriter Intern

  by Matt Swecker, Copywriter As soon as I hung up my white lab coat and dove head-first into the pursuit of a career in copywriting (with a skeleton of a portfolio), I became a full-time networker. Classmates in Copywriting 101 had tipped me off that this...

Are You Getting the Most from Your Digital Video?

by Rick Peterson, Co-Founder One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and what’s not. But the truth is, there’s...

Three Things I Wish I’d Known Before Teaching Grown-Ups

by Hillary Miller, VP of Strategy I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching courses at the School of Visual Concepts (also known as SVC). Don’t get me wrong. I...

The Interactive Storyboard

by Brian McCartney, Senior Designer Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it. Start with something as basic as the swipe-to-unlock feature. Tempted to draw some pictures, right? In...

Happy Birthday, Hydrogen!

by Matt Swecker, Copywriting Intern This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has happened over the past 15 years. Enjoy a look at some of the milestones that have...

Going Glocal for 365 by Whole Foods Market

How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization, of course. By Mary Knight, VP, Executive Creative Director New Meets Tried and True: 365 by Whole Foods Market The lay of the...