New hires. New clients. New work. Hydrogenites in the news.

12 Oct '16

Happy Birthday, Hydrogen!

by Matt Swecker, Copywriting Intern

This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has happened over the past 15 years. Enjoy a look … Read More

29 Jun '16

Going Glocal for 365 by Whole Foods Market

How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization, of course.

By Mary Knight, VP, Executive Creative Director

New Meets Tried and True: … Read More

29 Jun '16

How Strong is Your Brand’s Handshake?

(And Four Easy Ways to Strengthen It)

By Rick Peterson, President

A strong and authentic handshake is one of the simplest ways to make a good first impression. It’s true between people—it’s also true in advertising.

In marketing, we … Read More

29 Jun '16

Local Marketing with a Twist

Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising.

  By Hillary Miller, VP of Account Strategy

The problem: Our client, The Polyclinic, … Read More

29 Jun '16

Mr. President’s 100-mile Summer Swim

Hydrogen President Rick Peterson sets his sights on achieving his 100-mile annual summer swim goal in Lake Washington. Makes your arms tired just thinking about it, doesn’t it?

  By Staff Writer

An open water swimmer on Lake Washington … Read More

15 Mar '16

Let’s talk taboos.

By Mary Knight, Executive Creative Director

Can I be candid? Good. Because we’re about to talk about Girl Stuff. Yep. Night sweats. Morning sickness. Hot flashes. Previously undiscovered chin hairs. You name it. For centuries, these subjects have been taboo. … Read More