Humor: The ultimate foot in the door.

By Mary Knight Partner, Executive Creative Director As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our...

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach...

Celebrating Sweet 16—With a Fond Farewell

Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the advertising profession—all of it here...

A Yogic Mindset

by: Sydney Fullerton, Project Manager On paper, there’s not much that puts yoga and me in the same room. Yoga originated in ancient India and has a Sanskrit vocabulary. I was...

The Persuasive Power of Personality

by Mary Knight, Executive Creative Director This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest...

Fiercely Independent. Together.

by Mary Knight, Executive Creative Director When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But...