Hydrogen Seattle Welcomes PR and Social Media Expert Brenda Collons

Hydrogen Advertising, a full-service agency, welcomes agency veteran Brenda Collons to a new role at the agency. Collons will lead the public relations and social media team at Hydrogen as vice president, director of strategic communications and public relations. She brings several clients to the...

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...

Celebrating Sweet 16—With a Fond Farewell

Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the advertising profession—all of it here in Seattle—I’ve come to a point in life when I have the opportunity to close...

The Hydrogen Roundup: Episode Two. Inspirational procrastination at its best.

  We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky is about to get a lot easier If you’re going to be a pirate… Oldie but goodie The one where Copywriter, Matt Swecker...

A Yogic Mindset

by: Sydney Fullerton, Project Manager On paper, there’s not much that puts yoga and me in the same room. Yoga originated in ancient India and has a Sanskrit vocabulary. I was born and raised in the Pacific Northwest, have never set foot in Asia, and my...

The Persuasive Power of Personality

by Mary Knight, Executive Creative Director This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest multi-specialty clinics in the Puget Sound area, has over 200 doctors and advanced practice clinicians...

Fiercely Independent. Together.

by Mary Knight, Executive Creative Director When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But “Fiercely Independent. Together.” is much more—a rare combination of entrepreneurial and collaborative spirit. It’s the...

An interview with our own

by Matt Swecker, Copywriter and Sydney Fullerton, Project Manager Lessons learned growing an Instagram following Project Manager Sydney Fullerton is the force that keeps things running smoothly around Hydrogen, but when she’s not at the office keeping us all on deadline, she’s yoga-ing. As a way to...

How To Write A Radio Campaign: A First-Timer’s Perspective

by Matt Swecker, Copwriter Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first time working on a radio campaign, what...