Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them as you think you are. If you are, then it’s time to turn your attention...

Hydrogen Seattle Teams with Heritage Bank for New Advertising Rally and Campaign

  Puget Sound based Heritage Bank (NASDAQ:HFWA) is launching a new multimedia advertising campaign this week to highlight its business banking prowess. The integrated campaign rallies both customers and employees around the theme, “What’s your heritage?” Regional television, radio, print, digital and in-branch signage feature business customer...

Heritage Bank Selects Hydrogen After Competitive Review

Hydrogen, a full service advertising agency based in Seattle, is pleased to announce it has been selected as agency of record by Heritage Bank, a leading regional community bank headquartered in Olympia, Washington. Heritage Bank has over $3.2 billion in assets, and serves commercial and retail...