Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them as you think you are. If you are, then it’s time to turn your attention...

The Persuasive Power of Personality

by Mary Knight, Executive Creative Director This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest multi-specialty clinics in the Puget Sound area, has over 200 doctors and advanced practice clinicians...

Local Marketing with a Twist

Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. By Hillary Miller, VP of Account Strategy The problem: Our client, The Polyclinic, wanted to reach a very precise demographic—downtown workers—to increase awareness...

Hydrogen puts the fear of NanoString Technologies in cancer

By Rick Peterson,Co-Founder Be afraid, cancer. Be very, very afraid. That’s the rallying cry Hydrogen hatched to help NanoString Technologies, Inc. (Nasdaq:NSTG) launch its new RNA:Protein Profiling Panel at the 2015 American Association for Cancer Research (AACR) event held in Philadelphia, its most important life sciences...