Are you getting the most out of your media plan?

Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the right balance of efficiency and effectiveness means allocating your media dollars into just the right places to reach the people...

Which Came First: The Message or The Medium?

By Mary Knight, Partner, Executive Creative Director A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the phrase “the message is the medium” in his book Understanding Media: The Extensions of...

There’s No Such Thing As A Social Media Expert

by: Matt Swecker, Copywriter Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, even screen name. As an incoming freshman at...

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, email) is best? What ratio of working...

How To Write A Radio Campaign: A First-Timer’s Perspective

by Matt Swecker, Copwriter Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first time working on a radio campaign, what...

Are You Getting the Most from Your Digital Video?

by Rick Peterson, Co-Founder One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and what’s not. But the truth is, there’s...

Going Glocal for 365 by Whole Foods Market

How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization, of course. By Mary Knight, VP, Executive Creative Director New Meets Tried and True: 365 by Whole Foods Market The lay of the...

Local Marketing with a Twist

Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. By Hillary Miller, VP of Account Strategy The problem: Our client, The Polyclinic, wanted to reach a very precise demographic—downtown workers—to increase awareness...