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Media Archives | Hydrogen Advertising

05 Jul '17

Relaunch? Refresh? Start by creating a New Narrative for your Brand

There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand? Do you know when to change your brand message? More important, if you know you … Read More

10 Apr '17

There’s No Such Thing As A Social Media Expert

by: Matt Swecker, Copywriter

Facebook is dead. 

The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, … Read More

13 Mar '17

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy

Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More

17 Feb '17

How To Write A Radio Campaign: A First-Timer’s Perspective

by Matt Swecker, Copwriter

Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first … Read More

12 Oct '16

Are You Getting the Most from Your Digital Video?

by Rick Peterson, President

One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and … Read More

29 Jun '16

Going Glocal for 365 by Whole Foods Market

How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization, of course.

By Mary Knight, VP, Executive Creative Director

New Meets Tried and True: … Read More