June 29, 2023
Own It Podcast: featuring Hydrogen’s Mary Knight
Recently, Hydrogen President Mary Knight had the honor of being interviewed on Own It’s podcast to share her experience navigating a career in advertising through
October 31, 2022
Hydrogen’s Favorite Horror Movies
It’s that time of the year again where every streaming service releases their library of horror movies for us to watch again with our favorite
February 6, 2020
2020 Super Bowl Ads: Record breaking advertising revenue, social media reactions and… politics?
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,
February 4, 2019
Jumping on the Social Cause Bandwagon
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?
October 29, 2018
Harness the Power of the Universe
Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace. But
April 26, 2018
More than Just a Pretty Face: Judging the Effies
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing
April 20, 2018
3 Judges. 2 Days. 700 Ads.
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and
April 20, 2018
Who do you love?
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been
April 20, 2018
An Ode from a Millennial in the Workplace
You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles
March 9, 2018
Links We Love—March 5th–9th
At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design,
February 26, 2018
Why Pinterest will dominate in personalizing social media
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple
January 16, 2018
Earned Media: Your Reputation is at Stake
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned
November 30, 2017
Exhibiting at a Trade Show? Don’t Forget About Marketing’s Role
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in
November 3, 2017
Podtastic Part V: Listening Hacks
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is
October 31, 2017
A Copywriter’s Guide to Generating Ideas: Halloween Edition
Let me tell you a scary story. A copywriter lies awake in bed at night, spooked by a challenging creative brief. The deadline’s presence looms like
October 20, 2017
The 411 on Emerging Media with Hydrogen’s Media Guru
Media Director Lauren Rose keeps a close eye on trends and innovations in media so she can apply that knowledge to your media plan, and
October 20, 2017
Humor: The ultimate foot in the door.
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our
October 12, 2017
Podtastic! Part IV: Who’s Listening?
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is
September 28, 2017
The Value Agencies Bring To Big Picture Planning
What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture
September 27, 2017
Podtastic Part III: Advertising in Podcasts
It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves
September 26, 2017
Finding New Audiences for Established Brands
Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting
September 15, 2017
Podtastic! Part II: Art of the Story
On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was
August 25, 2017
Understanding Audiences for Brand Launch Success
Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen
August 11, 2017
Are you getting the most out of your media plan?
Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the
August 1, 2017
Does Your Website Offer a Friendly Handshake?
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake
August 1, 2017
There’s No Such Thing as A Social Media Expert
[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of
August 1, 2017
Which Came First: The Message or The Medium?
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the
July 5, 2017
Relaunch? Refresh? Start by creating a New Narrative for your Brand
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand?
June 16, 2017
The Hydrogen Roundup: Episode Three. A little bit of this, a little bit of that.
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying
April 10, 2017
There’s No Such Thing As A Social Media Expert
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking
March 13, 2017
What mix of Paid, Earned & Owned generates the most profit for brands?
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic
October 12, 2016
Three Things I Wish I’d Known Before Teaching Grown-Ups
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching
October 12, 2016
The Interactive Storyboard
Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it.
November 17, 2015
Content Failure: Are You About to Implode?
“Life is hard. After all, it kills you.” – Katharine Hepburn Ok, we’re not talking literal life and death here. But done wrong, your content strategy
March 17, 2014
Thousands of entries. Dozens of talented peers. (The) One Show.
Time for a shot of inspiration, talent and humility. Yes, I just finished judging print for The One Club in beautiful, sunny Santa Barbara, California. Now
Loading new posts...
No more posts