3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...

Going Glocal for 365 by Whole Foods Market

How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization, of course. By Mary Knight, VP, Executive Creative Director New Meets Tried and True: 365 by Whole Foods Market The lay of the...