Podtastic! Part II: Art of the Story

by Hillary Miller On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was so realistic it caused a widespread panic until Welles himself went on air to do damage control and...

Hydrogen Seattle Welcomes PR and Social Media Expert Brenda Collons

Hydrogen Advertising, a full-service agency, welcomes agency veteran Brenda Collons to a new role at the agency. Collons will lead the public relations and social media team at Hydrogen as vice president, director of strategic communications and public relations. She brings several clients to the...

Celebrating Sweet 16—With a Fond Farewell

Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the advertising profession—all of it here in Seattle—I’ve come to a point in life when I have the opportunity to close...

The Hydrogen Roundup: Episode Two. Inspirational procrastination at its best.

  We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky is about to get a lot easier If you’re going to be a pirate… Oldie but goodie The one where Copywriter, Matt Swecker...

A Yogic Mindset

by: Sydney Fullerton, Project Manager On paper, there’s not much that puts yoga and me in the same room. Yoga originated in ancient India and has a Sanskrit vocabulary. I was born and raised in the Pacific Northwest, have never set foot in Asia, and my...

An interview with our own

by Matt Swecker, Copywriter and Sydney Fullerton, Project Manager Lessons learned growing an Instagram following Project Manager Sydney Fullerton is the force that keeps things running smoothly around Hydrogen, but when she’s not at the office keeping us all on deadline, she’s yoga-ing. As a way to...

How To Write A Radio Campaign: A First-Timer’s Perspective

by Matt Swecker, Copwriter Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first time working on a radio campaign, what...

Four Things I Learned During My First Month as a Copywriter Intern

  by Matt Swecker, Copywriter As soon as I hung up my white lab coat and dove head-first into the pursuit of a career in copywriting (with a skeleton of a portfolio), I became a full-time networker. Classmates in Copywriting 101 had tipped me off that this...

Three Things I Wish I’d Known Before Teaching Grown-Ups

by Hillary Miller, VP of Strategy I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching courses at the School of Visual Concepts (also known as SVC). Don’t get me wrong. I...