Podtastic Part V: Listening Hacks

If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is helpful to keep all...

Podtastic! Part II: Art of the Story

by Hillary Miller On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was so realistic it...

There’s No Such Thing as A Social Media Expert

[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of concept, we’ve highlighted some of...

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach...

Are You Getting the Most from Your Digital Video?

by Rick Peterson, Co-Founder One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get...

The international language of simplicity: human truth

By Rick Peterson, Co-Founder When complexity wins, just about everything else loses. But complexity can be defeated. One way? Leverage a simple human truth. Our client, Keysight Technologies, faces endless complexity. The target...