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Technology Archives | Hydrogen Advertising

05 Jul '17

Relaunch? Refresh? Start by creating a New Narrative for your Brand

There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand? Do you know when to change your brand message? More important, if you know you … Read More

15 Jun '17

Hydrogen Seattle Teams with Heritage Bank to Launch New Website

SEATTLE (June 15, 2017) Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both current and prospective customers.

Based on Hydrogen’s digital strategy that … Read More

17 Feb '17

How To Write A Radio Campaign: A First-Timer’s Perspective

by Matt Swecker, Copwriter

Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first … Read More

12 Oct '16

Are You Getting the Most from Your Digital Video?

by Rick Peterson, President

One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and … Read More

29 Apr '15

The international language of simplicity: human truth

By Rick Peterson, President

When complexity wins, just about everything else loses.

But complexity can be defeated. One way? Leverage a simple human truth.

Our client, Keysight Technologies, faces endless complexity. The target audience is technical: engineers, researchers and … Read More

20 Nov '14

Keysight Technologies engages Hydrogen to rebrand Corporate HQ

By Mary Knight, Executive Creative Director

In celebration of Keysight’s spin-off from Agilent Technologies, Keysight tapped Hydrogen to rebrand its new executive offices in Santa Rosa, CA.

With roots established in 1939 by Bill Hewlett and David Packard as … Read More