On Wednesday evening, February 20, the Puget Sound chapter of the Public Relations Society of…
SEATTLE – March 25, 2009 – Hydrogen Advertising won a 2009 merit award for its Family Services “Army of Kids” campaign. The Seattle Show (www.seattleshow.org) recognizes the best work created in the region, with more than 750 entries judged by creative experts.
Hydrogen’s work for Family Services (www.family-services.org), a Seattle-area non-profit helping King County families achieve self-sufficiency, was designed to raise money and awareness for the organization. The non-traditional campaign featured life-sized cutouts of children, strategically placed in high-traffic Seattle venues, drawing awareness to the plight of homeless families. More that $455,000 was raised through the campaign.
Family Services, “Army of Kids,” Outdoor: Series category, campaign credits:
o Tom Scherer – VP, Executive Creative Director
o Shelley Baker – Senior Art Director
o Martha Craig – Senior Copywriter
o Jane Gallup – Production Manager
o Prolab West – Printer
“Our Family Services work continues to win accolades because it is more than just visually striking and an exemplary demonstration of the power of guerrilla marketing, but it really connects with people,” said Tom Scherer, vice president and executive creative director, Hydrogen Advertising.