March 5, 2012

Hydrogen Welcomes Sterling Bank

Hydrogen is proud to announce that the agency has begun working with Sterling Bank of Spokane—the largest commercial bank headquartered in Washington state, with assets exceeding $9 billion and more than 170 branches in Washington, Oregon, Idaho, Montana and California. The Hydrogen team will assist Sterling Bank with development of high-level communications strategy, media planning and buying, and creation of business-building marketing programs. Beginning this year, the agency expects to craft fully integrated campaigns reaching the bank’s target customers in a variety of mediums and in ways that exemplify the bank’s unique service culture. “Sterling Bank really stands out for its emphasis on building strong customer relationships,” said Deborah Taylor-Kasindorf, VP and director of account management at Hydrogen. “This is a strength at Hydrogen too, so we expect our partnership with Sterling Bank to achieve exceptional results.”