February 29, 2008

Hydrogen’s Family Services campaign wins Totem Award

award.jpgOn Wednesday evening, February 20, the Puget Sound chapter of the Public Relations Society of America honored “Don’t Just Look Away”—Hydrogen’s innovative campaign for Family Services—with a Totem award at their annual gala. The campaign featured an “army” of life-size cut-outs of real children holding signs dramatizing the plight of homeless families. Not only did it receive top honors in the category of “Public Service–Associations/Non-Profit Organizations,” it garnered broadcast and print media coverage, while raising more than $455,000 for Family Services.

To learn more about the campaign, its impact and reactions from the media, take a look at our work.