Keysight Technologies engages Hydrogen to rebrand Corporate HQ

By Mary Knight, Executive Creative Director

In celebration of Keysight’s spin-off from Agilent Technologies, Keysight tapped Hydrogen to rebrand its new executive offices in Santa Rosa, CA.

With roots established in 1939 by Bill Hewlett and David Packard as HP, Keysight is the world leader in electronic test and measurement.

“The proof is in the insight.”

This thought was a key driver to branding this corporate executive space by featuring glimpses of engineering insights from past to present. Notations and equations from engineers around the world, including a few from David Packard’s own notebook writings, demonstrate a legacy of electronic measurement problem-solving and innovations to addressing the most challenging electronic issues of the day.

Depicting these spontaneous “Aha!” moments captured over time, the “equation wall” artwork Hydrogen developed was hand drawn onsite by a chalk artist directly to executive wall surfaces…serving as a constant reminder that Keysight is all about measurement leadership and insight.