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Keysight Technologies

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5G Brand Campaign

The next generation of wireless promises a world connected as never before. Mobile devices, vehicles, even streetlights, all communicating, in real time. Right now, engineers across the globe are racing to unlock the insights that will turn the promise of 5G into reality. These engineers are the audience for Keysight Technologies’ “Real World 5G” campaign. Print and digital ads, executed in multiple languages, highlight the real-world challenges these engineers are tasked with solving—from handling massive simultaneous downloads to ensuring seamless connectivity at high speeds—and offer them test, measurement and design solutions to help them turn their 5G ideas into 5G reality. Faster. Stay tuned.

 
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Environmental design creative

Art meets science in Santa Rosa, California: Hydrogen created a high profile mural installation for Keysight Technologies’ newly-opened executive office headquarters. Working with Keysight offices around the world, we gathered original formulas (including one sketched by David Packard) to represent the company’s 75-year legacy of innovation. The resulting “equation wall” design was brought to life onsite by a chalk artist.

 

The Making of Keysight’s Executive Wing Environmental Showpiece

 



 

Global video

Reassuring a worldwide audience in the midst of a name change: Hydrogen created this global launch video for Keysight Technologies to announce their name change from Agilent Technologies. The audience, including employees, customers and investors received this video as well as a message from Ron Nersesian, President and Chief Executive Officer of Keysight Technologies. Other elements included banners, splash page, brochures and other literature.

 


 



 

Global B2B advertising campaign

Speak loudly without saying a word: Hydrogen created the iconic “switch” global print and digital advertising campaign to relaunch Agilent Technologies’ Test and Measurement Group as Keysight Technologies. The B2B campaign for the technology giant was seen on five continents and translated into seven languages. The “switch” icons instantly resonated with engineers around the world. The results: 70% increase in awareness post campaign launch.

 
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Global brand campaign

The “Aha!” moments brand campaign for Keysight Technologies spoke directly to engineers on five continents with language-defying moments of an engineer’s inspiration. The print and digital advertising campaign featured globally-relatable scenarios and actual formulas from Keysight customers’ industries including wireless (LTE-A) and DDR leading to increased awareness of Keysight’s technology expertise.

 

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X-Series product video

:90 B2B video introduced a new generation of engineers to Keysight’s X-Series Signal Analyzers. Ads, online banners and social media drove viewers to the video link on YouTube. We also created German, Chinese, Russian and Japanese versions.

 

 



 

Investor video

On September 1, 2015, Keysight Technologies opened their Analyst and Investor Day Presentation with this video, created by Hydrogen. Its role was to help simplify and define the company’s complex offering to the 200-plus fund and investment managers in attendance that day.