A candid campaign raising awareness of the breadth of women’s services MultiCare has to offer. The creative features original illustrations and delivers straight talk on subjects such as low sex drive, high-risk pregnancy and bladder control. Using Pandora Radio, digital banners and Facebook advertising we were able to specifically target women in the Fertile Years as well as the Hot Flash Years.
Stethoscope-free health care advertising: Integrated tv, radio, digital, out-of-home and print campaign for Tacoma-based MultiCare, a health care system serving the South Sound. The work celebrates the patient’s role in their own health with the rally: “Health is a journey. Let’s get there together.” The results: A significant 10% increase in “likeliness to recommend” in tracking studies.
Television Advertising Featuring MultiCare’s Health Care Services
Brand tv advertising spot featuring the story of Tacoma’s MultiCare Mary Bridge Children’s Hospital: While MultiCare is a local health care system, many South Sound residents assumed they were national. We created this television commercial, using Super 8 film, to bring the story of the founding of Mary Bridge to life.
Community-Inspired outdoor advertising creative for a health care system viewed as an outsider: Despite being local, many South Sounders assumed that MultiCare was an out-of-state brand. The answer? We created custom illustrations for the various MultiCare communities to celebrate their local bonds in our “Health is a journey. Let’s get there together.” campaign.