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365 by Whole Foods Market Rewards Program

My 365 Rewards program launch campaign

To encourage sign ups for 365 by Whole Foods Market’s loyalty program, My 365 Rewards, Hydrogen created an animated video that explains the perks of membership. Linked directly to the sign-up page from social media and digital advertising, the video was also supported by direct mail postcards and offer-driven digital banners.

Video


 

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Direct mail


 



Banner ads (click to play)