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California Pizza Kitchen print ad campaign

Hydrogen print advertising campaign offers a flavorful twist on ordinary frozen pizza: While most frozen pizza brands are focused on pleasing the family, CPK appeals to a more sophisticated adults-only palate. We invited Mom to treat herself to a "girl’s night in" with the print ad campaign “Things get interesting” and commissioned original art for each pizza variety to showcase the unique toppings and flavors. The results: While frozen food sales for the brand surpassed the restaurant sales several years before, the CPK frozen food line continued to grow.

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