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Family Services media awareness campaign

Facing homeless kids head-on: Family Services, an organization providing support for homeless children and their mothers, needed to raise funds quickly in order to build a new shelter. Our answer? Hydrogen staged a city-wide event to increase awareness of the 800-plus homeless children in King County, Washington. We created over 250 life-size cutouts of children holding cardboard signs with each child’s story and ending with the challenge: “Don’t just look away.” The results: Extensive media coverage and over $500,000–almost double the organization’s goal–raised in one afternoon.

 

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Life-size cardboard cutouts