Image
Top
Navigation

Group Health television ad campaign

A humorous look at the lengths younger people will go to avoid health care. This award-winning series of tv ads, also voted one of Seattle's favorite ad campaigns two years in a row, featured humorous, yet believable scenarios showing exactly how far people will go to avoid going to the doctor. In just two years, Group Health approval ratings doubled and during that time approval ratings of doctors jumped to the highest in Seattle.