Keysight Technologies global B2B advertising campaign
Speak loudly without saying a word: Hydrogen created the iconic "switch" global print and digital advertising campaign to relaunch Agilent Technologies' Test and Measurement Group as Keysight Technologies. The B2B campaign for the technology giant was seen on five continents and translated into seven languages. The "switch" icons instantly resonated with engineers around the world. The results: 70% increase in awareness post campaign launch.