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MultiCare outdoor advertising campaign

Community-Inspired outdoor advertising creative for a health care system viewed as an outsider: Despite being local, many South Sounders assumed that MultiCare was an out-of-state brand. The answer? We created custom illustrations for the various MultiCare communities to celebrate their local bonds in our "Health is a journey. Let's get there together." campaign.

MULTICARE_Journey_train

 

MULTICARE_Journey_mountain

 

MULTICARE_Journey_bridge