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NanoString Technologies integrated trade show & ad campaign

NanoString’s new RNA:Protein profiling panel debuted at the most important life sciences trade show of 2015: the American Association for Cancer Research (AACR) Annual Meeting. Hydrogen provided and produced a concept, design, graphics, signage, synchronized video slide show and press materials. The results: Booth attendance was up 30% and dwell time at the booth exceeded 15 minutes.

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