Sterling Bank Olympics digital media campaign
During the 2012 summer Olympics, Hydrogen negotiated bonus digital advertising placements with Xfinity in major Northwest markets. Because Sterling wasn’t an official sponsor, there were no rings. And certainly no mention of the “O” word. So we created a series of animated banner ads that played off the Hydrogen-created Sterling Bank theme line: “Nobody works harder for you.” The results: Over 2.6 million bonus ad impressions, double-the-standard for click-through, Webby Award winner.