Sterling Bank integrated advertising campaign
Extraordinary acts of small business banking: Hydrogen’s “Nobody works harder for you” integrated ad campaign for Sterling Bank used tv ads, radio, print advertisements and digital stories to highlight the problem-solving power and skills of Sterling's bankers.
The campaign celebrated the true tenacity of Sterling employees in what became both a message and a rallying cry. The results: A 4x increase in those willing to switch to Sterling Bank and a 17% increase in the number of households banking with Sterling during the time Hydrogen Advertising handled their business. Sterling Bank was acquired by Umpqua Bank in 2013.