October 7, 2019
Real Wood Turning the Industry Upside Down
Meet LIGNIA® Wood Company. Real wood suitable both inside and out. LIGNIA is Hydrogen’s newest wood product client in the built environment category. In July,...
June 11, 2019
Building Philosophies: the new shiny product
I’ve written before that building products trade shows mean packed schedules, educational sessions, tours and lots of networking. They are also filled with viewing the...
February 4, 2019
CES Hits Home
The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more...
October 29, 2018
Two Events. One Community.
Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make...
July 27, 2018
Hydrogen Continues Successful “What’s Your Heritage?” Campaign with Heritage Bank
Hydrogen extends and evolves its signature, long-running campaign “What’s Your Heritage?” with new television and online video for Heritage Bank. The businesses featured include 7...
July 27, 2018
Geeking out on Built Environment Trends
In June, Hydrogen traveled to both coasts to attend the built environment’s leading annual conferences—American Institute of Architects Conference on Architecture (AIA) in New York...
April 20, 2018
10 Years in Social Media. That’s like 70 in Dog Years, Right?
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but...
January 16, 2018
Hydrogen’s “Labor of Love”
Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to...
January 16, 2018
Earned Media: Your Reputation is at Stake
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned...