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July 31, 2017

Celebrating Sweet 16—With a Fond Farewell

Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the...

By Rick Peterson
October 12, 2016

Are You Getting the Most from Your Digital Video?

One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts,...

By Rick Peterson
June 29, 2016

How Strong is Your Brand’s Handshake?

(And Four Easy Ways to Strengthen It) A strong and authentic handshake is one of the simplest ways to make a good first impression. It’s true...

By Rick Peterson
March 15, 2016

Finding Hydrogen: An SEO love story.

If you search online for “top Seattle advertising agencies” you’ll notice Hydrogen pops up on page one among the top 10 listings. That wasn’t the...

By Rick Peterson
July 30, 2015

Simplicity in Finance: When it comes to banking, easier definitely does it

Vegas baby. That’s where almost 900 of the hottest names in retail banking gathered to hear “Ideas, Insights & Innovations” for 2015 and beyond. We...

By Rick Peterson
July 29, 2015

Hydrogen puts the fear of NanoString Technologies in cancer

Be afraid, cancer. Be very, very afraid. That’s the rallying cry Hydrogen hatched to help NanoString Technologies, Inc. (Nasdaq:NSTG) launch its new RNA:Protein Profiling Panel...

By Rick Peterson
April 29, 2015

The international language of simplicity: human truth

When complexity wins, just about everything else loses. But complexity can be defeated. One way? Leverage a simple human truth. Our client, Keysight Technologies, faces endless complexity....

By Rick Peterson

For new business inquiries, contact Tom Scherer:

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Hydrogen Advertising

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Seattle, WA 98101

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