July 31, 2017
Celebrating Sweet 16—With a Fond Farewell
Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the...
October 12, 2016
Are You Getting the Most from Your Digital Video?
One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts,...
June 29, 2016
How Strong is Your Brand’s Handshake?
(And Four Easy Ways to Strengthen It) A strong and authentic handshake is one of the simplest ways to make a good first impression. It’s true...
March 15, 2016
Finding Hydrogen: An SEO love story.
If you search online for “top Seattle advertising agencies” you’ll notice Hydrogen pops up on page one among the top 10 listings. That wasn’t the...
July 30, 2015
Simplicity in Finance: When it comes to banking, easier definitely does it
Vegas baby. That’s where almost 900 of the hottest names in retail banking gathered to hear “Ideas, Insights & Innovations” for 2015 and beyond. We...
July 29, 2015
Hydrogen puts the fear of NanoString Technologies in cancer
Be afraid, cancer. Be very, very afraid. That’s the rallying cry Hydrogen hatched to help NanoString Technologies, Inc. (Nasdaq:NSTG) launch its new RNA:Protein Profiling Panel...
April 29, 2015
The international language of simplicity: human truth
When complexity wins, just about everything else loses. But complexity can be defeated. One way? Leverage a simple human truth. Our client, Keysight Technologies, faces endless complexity....