Hydrogen Now Part of the World’s Largest B2B Agency Network
Worldwide Partners B2B Network is Largest Dedicated B2B Ad Agency Network
The world’s largest owner-operated ad agency network, which includes Hydrogen Advertising in Seattle, has launched a dedicated Business-to-Business Network—the Worldwide Partners B2B Network—to better serve a growing B2B client base and in light of the expansion of B2B marketing worldwide.
“Business-to-business marketing is a critical aspect of our work at Hydrogen,” said Hydrogen president Rick Peterson. “For example, our business-to-business client Agilent Technologies markets globally. So it’s important that we have agency partners around the world we can consult with, as necessary, to leverage emerging technologies and be sure our marketing ideas can translate well across a wide spectrum of cultures.”
The Hydrogen team has worked on some of the world’s biggest and best-known business-to-business brands including Microsoft, Kenworth Trucks, Agilent, Precor and Boeing. Even Sterling Bank, its regional banking client, has an important business-to-business component.
Business-to-business advertising by Hydrogen is visible around the world.
“Given the growth and proliferation of B2B marketing, there’s a great need to provide regional and international B2B companies with the full range of geographic coverage, sophisticated communication disciplines and category expertise”, according to Worldwide Partners president/CEO Al Moffatt. “B2B marketing has quickly become so much more than just running a bunch of trade ads; social media, digital, mobile and experiential marketing as well as new technology platforms are increasingly becoming important tools for companies to acquire new customers and strengthen market share. Our new B2B Network wraps all of this up in a collaborative and efficient package to get clients where they need to go faster and with better results.”
The Worldwide Partners B2B Network is comprised of over 30 agencies with deep B2B expertise in over 20 countries, with over $1 billion in billings. The B2B Network spans more than 50 vertical industries ranging from aerospace, to industrial equipment, to utilities.