Now Hiring: Digital Media Planner

Digital Media Planner

Position Overview:

The Digital Media Planner plays a key role in developing integrated media strategy and media plans for their assigned clients. They evaluate Digital plan options, develop POV’s on Digital media opportunities and utilize appropriate online media tools and research to develop plans. They are responsible for managing the day-to-day tasks of Digital plan implementation and execution. They are current with the Digital media marketplace and maintain relationships with vendors. They report to the Media Director.

Responsibilities:

Plan Development

  • Review and understand the clients’ marketing situation analysis
  • Utilize online media research tools and resources
  • Support the Media Director to develop media strategy that will meet client objectives
  • Develop hypotheses and draw conclusions from the analyses of marketing and media data
  • Lead in the development of the digital media recommendations
  • Fluent in third-party ad serving

Plan Maintenance

  • Seek Client’s approval of plans and recommendations on a timely basis
  • Develop final buy recommendations
  • Oversee the preparation, accuracy, and timeliness of digital vendor agreements

Media Account Management

  • Initiate and maintain all aspects of media billing and budgeting
  • Main accuracy of planning costs/rates
  • Keep abreast of creative availability and timetables
  • Keep team informed of space and material deadlines
  • Help prepare brand reviews
  • Campaign stewardship, optimization and reporting

 

Skills and Qualifications:

  • 5+ years in digital & social media planning required
  • Solid understanding of digital advertising and campaign performance metrics
  • Clear understanding of the media planning and buying process (multi-channel preferred)
  • Experience and skill in negotiations with media vendors
  • Understanding of digital media research tools and how to effectively use them
  • Ability to understand client objectives and how they translate into media strategies
  • Ability to manage day-to-day program execution
  • Proficiency in computer skills—Microsoft Office, Media Research and Online serving/reporting tools
  • Solid writing and communication skills, comfort level in presenting to clients and ability to sell ideas to clients and media partners
  • Good time management and organization habits
  • Solid team player
  • A personality clients, vendors and agency staff will respect

 

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