Hydrogen blended name recognition
with a creative hook that truly makes
Heritage Bank stand apart.
VP Marketing Manager
Heritage Bank had just completed a merger nearly doubling their size when they approached us to
develop their first brand campaign to rally employees, give purpose to the merger and attract new
Our omni-channel advertising campaign, “What’s your Heritage?” celebrated the diverse experiences and skillsets
of Heritage Bank’s customers and employees. The segue and sum up “By working together, we’re
more than a community bank, we’re a community of banks” turned the merger into a real customer
benefit by reinforcing a well-known belief that the sum is always greater than the parts.
Television Ads, Print, Digital Advertising, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards,
Times Square Digital Takeover, Employee Campaign