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Inspired by the simplest element in the universe, we believe the more complex the category, the more powerful simplicity becomes. From highly regulated industries to crowded markets, we help brands make sense of complexity by bringing strategy, creative, and media together in ways people actually connect with. Simplifying the complex

Watch Now New Thumbtack Campaign Our summer campaign for Thumbtack features original illustrations by Seattle artist Eleanor Doughty, whose work captures the character, quirks, and neighborhoods that make this city feel like home. Inhale...exhale....and...check out this yoga-tastic new spot for our Washington State credit union client, WSECU! A little tease from a new campaign for WSECU Watch Now It’s all about helping customers use less energy and manage costs without making it feel like a whole new job. Introducing our newest campaign with Puget Sound Energy! Watch Now See the Case Study Powering Moments Case Study How a “step back” approach led to 81M impressions and a 48% jump in video completions. See the Case Study Brand Launch Case Study Driving a +110% results spike in just seven days by redefining “Good Food” through a national launch campaign. Logo of 365 by Whole Foods Market, featuring bold typography and a modern design, representing the brand's commitment to quality and affordability in grocery shopping. Colorful vegetable and fruit tattoo design on a woman's upper arm, featuring an orange, eggplant, asparagus, red peppers, and mushrooms, showcasing a vibrant and artistic representation of healthy food. Logo design featuring the letters "SE" in a bold, modern font, primarily in white against a contrasting background. Ideal for branding and digital marketing applications. Two smiling men sitting on a couch in a cozy wooden-paneled living room, surrounded by modern art and decorative elements. The warm atmosphere is enhanced by natural lighting and stylish interior design.

Like the element that inspired our name, our process is clean and efficient.

Strategy that zeros in on a platform for success

Creative that stands out in the sea of sameness

Media that amplifies creative and drives results

Our approach

Creative Cr Media M Strategy S

Hydrogen is a full-service marketing agency and has a number of core competencies:

arrow_forward Planning
arrow_forward Research
arrow_forward Brand strategy
arrow_forward Market analysis
arrow_forward Customer research
arrow_forward Data analysis

Our services

arrow_forward Brand development
arrow_forward Brand guidelines
arrow_forward Brand identity
arrow_forward Logo design
arrow_forward Concept through execution
arrow_forward Website design
arrow_forward Art direction
arrow_forward Copywriting

arrow_forward Social media
arrow_forward Marketing
arrow_forward Media strategy
arrow_forward Planning
arrow_forward Buying
arrow_forward Analytics
arrow_forward Reporting

After 10 years at Hydrogen, Mary took the helm in 2023. With big agency cred from shops like FCB Global and DDB Worldwide, as well as scrappy thinking from independents like Borders Perrin Norrander, she can think big, but still roll up her sleeves. Like she has for DiGiorno Pizza, Tabasco®, American Airlines, Boeing, Motorola, Sharpie, and others.

 As President of Hydrogen, Mary serves on the Board of Directors for Worldwide Partners, an invitation-only network of independent advertising agencies. An AAF Silver Medal Award winner for her contribution to the Seattle ad community, she is also a member of International Women’s Forum, a global group of over 7,000 female business and community leaders. Mary is currently writing her second novel.

Mary Knight

President

Michael brings over two decades of creative leadership and a truckload of industry accolades to the team.

He started his career in New England, where his eye for detail and strong visual sensibility quickly set him apart. Big agencies came knocking with opportunities that took Michael across the country, leading creative for global brands like SC Johnson, Sharpie and Boeing, as well as regional gems like Seattle Children’s. Michael’s work has been recognized by Cannes, D&AD, Graphis, The One Show, The Art Director’s Club and the ADDYs.

 Michael is happy to be permanently planted in Seattle with his wife, two sons, and two excitable Cardigan Welsh Corgis.

Michael McGrath

Chief Creative Officer

Jason believes the best ideas come from focused strategies, strong client relationships, and collaboration. Jason has spent over 25 years at agencies building environments of trust where great ideas not only flourish—they deliver business results.

 Jason has led both small and large cross-functional teams, and worked across a multitude of categories for clients, such as T-Mobile, Microsoft, adidas, the NBA, Seattle Storm, and a host of others.

 A self-professed “bike nerd”, Jason owns what many would consider too many bikes. (Jason disagrees.) When he’s not at work, he’s probably cycling on a trail or the open road somewhere around Bend, Oregon.

Jason Gearhart

Director of Account Management

Greg has been immersed in the ever-changing world of advertising media for over 20 years—staying on top of trends while staying true to his philosophy that media ideas should be developed in lockstep with messaging and audience insights.

Powered by sky-high standards for execution, and equipped with media toolbox that is both deep and wide, Greg has provided integrated media solutions for BECU, Optum, Washington Department of Health, PEMCO Insurance and the Seattle Mariners.

When Greg isn’t buried in analytics, he can be found in the outdoors around Seattle— fishing, hiking, camping, or at Husky stadium raising a “W” to his favorite team. (Go Dawgs!)

Greg Tamura

Media Director

Leadership

 Smiling middle-aged woman with long, gray hair wearing a light blue blouse, posing in a professional setting. Smiling middle-aged man with glasses and a beard, wearing a dark jacket over a blue patterned shirt, standing against a blurred urban background. Professional headshot of a man with short black hair, wearing a blue collared shirt, smiling confidently in an office environment with blurred workstations in the background. Smiling middle-aged man wearing a white button-up shirt with a subtle pattern, against a plain white background, conveying professionalism and approachability.

Our clients

 Stylized logo featuring the letters "SE" in bold, modern typography, designed for branding and marketing purposes. Whole Foods Market logo in white, representing a grocery store chain known for organic and natural food products. Logo of Community Markets featuring a stylized letter "C" with the words "Community Markets" in bold text, designed to represent local food and goods markets. Logo of a subscription service featuring the word "SUBSCRIBE" in bold, modern typography, emphasizing the concept of digital content access and engagement. Stylized white letters "YC" on a black background, representing a brand or organization logo. Logo of CPRS, featuring bold white letters on a dark background, framed with a rectangular border and horizontal lines, representing a modern and professional design. Logo of a modern brand featuring the word "tro" in a clean, minimalist font, emphasizing a contemporary design aesthetic. Kenworth logo featuring the initials "KW" in a circular design, accompanied by the brand name "KENWORTH" in bold, modern typography. The logo is presented in a clean, monochromatic style, suitable for branding in the trucking and transportation industry. Logo of the Washington Forest Protection Association (WFPA) featuring stylized leaves within a circular design, representing forestry and environmental stewardship.

Learn more about our network

A Worldwide Partners agency

Hydrogen is a shareholder and board member of Worldwide Partners, a global network of 90 agencies in 40 countries, giving our clients access to expanded expertise and resources around the world.