Sterling Bank

Hydrogen painstakingly approached the creation of each element of the sponsorship so their client could achieve maximum exposure across all our platforms: TV, Internet and Promotional spots. The media and creative worked in tandem and the result was impactful and memorable. Kristin A. Del Balzo
National Sales Manager
Comcast Spotlight Olympics Digital Campaign

PROBLEM SOLUTION During the summer Olympics, we negotiated bonus digital advertising placements with Xfinity in major Northwest markets. Because Sterling wasn’t an official sponsor, we were forbidden from using the rings. And certainly no mention of the "O" word. We created a series of Webby Award-winning animated digital banner ads and website takeovers that leveraged the Hydrogen-created Sterling Bank theme line: “Nobody works harder for you.” These salutes to athletes skillfully avoided the Olympics "no-no list" while connecting the brand to the events. Website Takeovers, Digital Banners

Sterling Bank logo featuring the name in bold white letters with a stylized 'S' icon, representing the financial institution's branding.

RESULTS


Prestigious Webby Award winner Double-the-standard for click-through Over 2x 2.6 million bonus ad impressions

Video Compilation

xfinity sign-in page takeover

xfinity sports page takeover

Banners