Polyclinic:NOW

When we had to develop a new brand name, logo and campaign in a hurry—Hydrogen hit it out of the park on all fronts. Stacy Hill
Director of Marketing and Communications
The Polyclinic Brand Launch

PROBLEM SOLUTION Quickly launch a sub-brand in the very crowded and confusing category of immediate care clinics. Create a smart but slightly sassy brand image and voice that drafted on the strength of the parent brand but spoke clearly to an audience that needed medical help now. Name, Logo, Direct Marketing, Outdoor

Logo of Clinic Now, featuring a modern design with bold typography and a circular element, representing urgent care services and accessibility.

RESULTS New patient capacity goals exceeded Illustration depicting the stages of human life, showing a progression from childhood to adulthood and into old age, highlighting the natural cycle of growth and aging.

Cinema preshow advertising

Banners

Children’s play area in the Northgate Mall

Promotional display at a retail location featuring vibrant comic-style graphics with expressions like "SPLUBB!" and "THWACK!" along with a central focus on "COLD & FLU" messaging, designed to attract attention to health products. Signage promoting Polyclinic NOW's walk-in health care services, featuring a hand sanitizer dispenser and the slogan "Hit Germs Where It Hurts" with a vibrant "SPLAT!" graphic, located in a food court area. Open seven days a week at NE 97th and 3rd Ave NE. Informative marketing display in a modern retail space featuring bold graphics with phrases "POW!" and "YOW!" promoting a service. The counter showcases the brand name "NOW" and emphasizes customer care with the message "Whatever life hits you with, take care of it NOW."

Direct mail

Informative promotional postcard for Polyclinic Now, featuring a modern design with the tagline "The immediacy you need" and details about trusted healthcare services.