365 by whole foods market Loyalty Program Launch On a parallel high-speed path to creating and launching a new brand campaign for us, Hydrogen came through with a hard-driving yet brand appropriate rewards program campaign and executed it across multiple platforms with great results. Natanya Anderson

former Senior Marketing Director

365 by Whole Foods Market Hand pressing a confirmation button on a smartphone screen, showcasing a user-friendly mobile interface for app interactions.

PROBLEM SOLUTION As the brand and first store for 365 by Whole Foods Market launched, we were charged with generating sign-ups for the accompanying loyalty program. Featuring fresh produce and fresh loyalty program perks like insider-only deals and a digital shopping experience, we showed how 365 Rewards is a 180 from what people have come to expect from the same old loyalty program. Digital Advertising, Video, Direct Mail

Logo of 365 by Whole Foods Market, featuring bold typography and a modern design, representing the brand's commitment to quality and affordability in grocery shopping.

RESULTS
Rewards sign-ups within four weeks of store opening 7,500 Rewards sign-ups in first four months >20,000

Cross-platform video

Banners

Blue shopping bag graphic featuring the text "My 365 Rewards" with a play button icon, promoting a rewards program for customers. Promotional graphic encouraging users to join My 365 Rewards program, highlighting a $5 discount on purchases over $25. Features a shopping bag icon and a play button.

Postcards

Promotional graphic for My 365 Rewards program at 365 by Whole Foods Market, highlighting benefits such as instant discounts, surprise offers, and free organic products. The image encourages sign-ups with a $5 discount on the next $25 purchase. Contact details and website link included for further information. Blue promotional graphic for 365 by WFM featuring the text "Good Things" and highlighting 24/7/365 service availability, with imagery of grocery items and a shopping bag.