Cascade Ice
Sparkling Water

"You had me at caffeinated" Happy Seafair recipient upon receiving a free can of Cascade Ice Sparking Water with Caffeine New Product Introduction Cans of organic soda placed on ice, showcasing a variety of flavors and brands, ideal for a refreshing beverage selection.

PROBLEM SOLUTION With summer minutes quickly ticking away, Cascade Ice approached Hydrogen for help launching their Three-Ingredient Cascade Ice Sparkling Water with Caffeine, a USDA-Organic certified water with three simple ingredients: sparkling water, organic caffeine and natural organic flavors. Under the Hydrogen-created "Power of 3" brand idea, our team created social postings, reviewed, hired and managed health-minded local Influencers and orchestrated multiple samplings at key Seattle Summer events like Seafair and popular locations including South Lake Union and the "Center of all things in Seattle," Westlake Plaza. New Product Launch, Branding, Product Sampling/Street Teams, Social Media, Influencer Sourcing and Engagement

Cans of Cascade Ice flavored sparkling water featuring organic grape, mango, and black raspberry flavors, showcasing zero calories and USDA organic certification.

RESULTS FIRST SEVEN DAYS
> 5 Seattle-area micro-influencers: 5 IG posts, >7,500 likes

STREET TEAMS
>5 days, over 12,000 cans distributed

Group of people enjoying a community event outdoors, featuring participants holding drinks, socializing, and wearing casual summer attire. The scene captures a festive atmosphere with greenery in the background, showcasing camaraderie and fun activities.