VP Marketing Manager
Hydrogen is the kind of partner you want
for website design—they keep the big
picture in mind while never letting a single
ball drop in the process.
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Heritage Bank needed a new website to better reflect the breadth of their offerings while streamlining
content that had been "Frankensteined" onto the existing website to accommodate mergers and new products.
We looked at current website usage, competitors, SEO and a host of other variables to build the new Heritage Bank website based on solid discovery insights. The new site integrates four key personas and provides both current and prospective customers with a simple and friendly experience.
Website Design and Execution
Page views up
Unique visitors up
Loan requests up