Michael Anderson
Co-owner / Brew Master
Penobscot Bay Brewery Penobscot Bay Brewery “We love the new look. Your team “hit it out of the park” for us, we couldn’t be prouder. Cheers to beer!!" Read more glowing reviews Problem Penobscot Bay Brewery is an award-winning brewery in the historic village of Winterport, Maine. As their small batch beers have increased in popularity, PBB asked Hydrogen to rethink their beer packaging to give their new canned beer line a more consistent look. Beer Label Design System, Logo Refresh, Coasters, POP Solution To honor the seafaring heritage of Winterport as well as the craft of fine beer making, Hydrogen contrasted vintage engravings with more contemporary techniques of vector illustrations, spot colors and modern typography. The system provides uniformity on the shelf, while allowing the unique story of each beer to shine through. Storytelling continues on the back label, including quotable “toasts of wisdom” for drinkers to discover. Four craft beer cans from Penobscot Bay Brewery featuring unique designs: "Pale Ale," "Half Moon" traditional stout, and "Brownie" chocolate milk stout. Each can showcases distinct artwork and branding, highlighting the brewery's offerings. The image features a stylized logo of "Hut" in bold, white letters against a black background, emphasizing a modern and sleek design. A vintage illustration of a woman sitting gracefully on a crescent moon, featuring intricate details and a soft blue color palette, set against a black background.

Winterport Winery Cider Based on the success of the Penobscot Bay Brewery rebranding, parent company Winterport Winery gave us the opportunity to rebrand their line of ciders as well. Point-of-sale posters (click to pause slide) Results
  • 81% Year-over-year sales volume increase
  • Retailer increase in shelf space and coveted cooler space of entire line 
 81% sales increase
Increased retail space Half Moon Traditional Stout beer can design by Pincnocott Bay Brewery, featuring a moon graphic and detailed label. The can showcases the brewery's logo and provides information about the stout's flavor profile and brewing process. Alt text: Can of Humble B Lager from Penobscot Bay Brewery, featuring a design with the brewery's logo, a detailed illustration of a honeycomb structure, and text highlighting its ingredients: lager brewed with honey and ginger. The label includes brewing information and a warning about alcohol consumption. Image of a tablet and smartphone displaying the website of Pindar Bay Brewery, featuring a lineup of beer cans. The design highlights the brewery's branding and product offerings. Coasters featuring three distinct beer labels from Penobscot Bay Brewery: Wildfire Rauchbier (Smoked Lager), Half Moon (Traditional Stout), and Humble Lager (Honey & Ginger Lager), showcasing unique graphics and vintage-style illustrations. Cans of assorted flavored ciders including pear, cranberry, and apple, featuring vibrant labels with fruit illustrations and the word "CIDER" prominently displayed. Two people relax outdoors by a vintage silver camper trailer, enjoying drinks under a striped umbrella during sunset. The scene captures a cozy, al fresco atmosphere, highlighting the enjoyment of nature and outdoor living. A focused player aiming at a corner pocket on a green billiards table, with three colored balls positioned nearby. The atmosphere is dimly lit, emphasizing the player's concentration and skill in pool. A person jumping from a height into a body of water, surrounded by trees, against a pink sky, with the text "A plunge of cranberry" prominently displayed on the left.