Natanya Anderson
former Senior Marketing Director
365 by Whole Foods Market
National Brand and Store Launch
Campaigns
Hydrogen created a national brand and
retail store opening campaign that tapped
into what truly makes 365 different,
while respecting the DNA of Whole Foods
Market’s values.
365 by Whole Foods Market
Read more glowing reviews
Less than two months from the national launch of a buzzworthy new value brand from healthy foods icon Whole Foods Market, we were asked to create a campaign and marketing plan to simultaneously introduce the brand as well as the first brick-and-mortar store in the greater Los Angeles area.
PROBLEM
Respect the values of the mother ship. Carve out a brave, new world to attract a new generation of
budget-conscious healthy shoppers and eaters. Our big idea “Good Things” brought 365’s unique brand
personality to life with a millennial-focused message in three markets (Los Angeles, Portland and
Seattle). In addition, bimonthy content was created to leverage across website, social media channels
and digital marketing.
SOLUTION
Number of transactions
FIRST SEVEN DAYS
Media results
Earned added value at no additional cost
Items per basket
+38%
47%
+50%
+110%
RESULTS
Item counts
365 by Whole Foods Market exceeded national Whole Foods Market store metrics over the same time period:
National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerrilla Marketing, Retail Sales, Out-of-Home
LA Times | Consecutive print ads | LATimes.com takeover
FIRST SEVEN DAYS
Media results
Earned added value at no additional cost
Items per basket
Number of transactions
47%
+50%
+110%
+38%
RESULTS
Item counts
365 by Whole Foods Market exceeded national Whole Foods Market store metrics over the same time period:
LA Times | Consecutive print ads | LATimes.com takeover
Content creation for 365bywholefoods.com
Social content creation for 365bywholefoods.com
