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Jenny Dorey to Lead Hydrogen’s Finances

A highly accomplished accounting professional with experience across several industries including engineering, tech, architecture and more recently, marketing services, Jenny Dorey brings her leadership, critical

The New Media Normal: Change

The pandemic changed many of the things we’ve always taken for granted—and media consumption is no exception. In just 16 months, Disney+ surpassed 100 million

Podcasting: 2021

Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only

Crabfest!

What do you get when you take the detour around the West Seattle Bridge, ride a ferry and drive down what feels like the world’s

What’s up in Social?

Social media has been growing faster than ever—with new services and new features (including many copied from other services, like when Instagram Stories copied from

Camera-ready Healthcare

This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting

Instead of Commuting…

Hydrogen Remote has been working full-time for our clients since the middle of March. Since then, we have created websites, videos, strategic and media plans,

From a Different Point of View

As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the

Enough with the robots, already

Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent

Playing Nice

The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I

CES Hits Home

The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more

Two Events. One Community.

Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make

Zigging in a Zag World

One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities

5 Media Trends to Know Now

Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are

Mmmm, new beer packaging

Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new

Crabfest

The Northwest is a very special place. It magically combines mountains, water and trees within a truly unique climate that rewards one’s winter patience with

The Polyclinic, Part Deux

Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took

3 Judges. 2 Days. 700 Ads.

People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and

Who do you love?

We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been

Podtastic Part V: Listening Hacks

If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is

Fiercely Independent. Together.

When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But

Happy Birthday, Hydrogen!

This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has

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