Stacy Hill
Director of Marketing and Communications
The Polyclinic
Hydrogen keeps our brand current,
fresh and relevant and make us stand out from our competitors.
Specialty Care Campaign
The Polyclinic
Read more glowing reviews on
Patients just don’t have the time (or tolerance) to see their regular doctor for every symptom.
More and more patients want to self-refer directly to a specialist.
PROBLEM
Reward the customer with a tongue-in-cheek, year-round ad campaign designed to make them stop,
smile and think about The Polyclinic for specialty care.
As a bonus, show people The Polyclinic has a healthy respect for a patient’s intelligence,
unlike most of the “sea of health care sameness” in the market.
SOLUTION
Transit Ads, Pandora Radio, Digital Advertising
in free media via
overrides
57%
Media negotiations
garnered
Number of Polyclinic employees submitting creative ideas
Specialty appointments since campaign launch
RESULTS
Transit
Radio
