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Natanya Anderson
former Senior Marketing Director
365 by Whole Foods Market
National Brand and Store Launch Campaigns Hydrogen created a national brand and retail store opening campaign that tapped into what truly makes 365 different, while respecting the DNA of Whole Foods Market’s values.

365 by Whole Foods Market

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Less than two months from the national launch of a buzzworthy new value brand from healthy foods icon Whole Foods Market, we were asked to create a campaign and marketing plan to simultaneously introduce the brand as well as the first brick-and-mortar store in the greater Los Angeles area. PROBLEM Respect the values of the mother ship. Carve out a brave, new world to attract a new generation of budget-conscious healthy shoppers and eaters. Our big idea “Good Things” brought 365’s unique brand personality to life with a millennial-focused message in three markets (Los Angeles, Portland and Seattle). In addition, bimonthy content was created to leverage across website, social media channels and digital marketing. SOLUTION National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerrilla Marketing, Retail Sales, Out-of-Home

Items per basket Item counts +50% +110% +38% Number of transactions RESULTS FIRST SEVEN DAYS
365 by Whole Foods Market exceeded national Whole Foods Market store metrics over the same time period:










MEDIA RESULTS
Earned 47% added value at no additional cost

Slide LA Times | Consecutive print ads | LATimes.com takeover

Content creation for 365bywholefoods.com

Slide Social content creation for 365bywholefoods.com
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