NanoString Technologies
Product Launch
NanoString engaged Hydrogen to help
distinguish NanoString from the legions of other
companies at this major show. [It was] the
best package of integrated materials we have
produced yet for a show.
Dr. Barney E. Saunders Senior VP Sales and Marketing NanoString Technologies
With the most important trade show in the life sciences industry just weeks away, we were approached to create a campaign idea and marketing materials to launch NanoString’s new RNA:Protein profiling panel.
PROBLEM
We created the attention-grabbing "Be Afraid" campaign that debuted at the American Association for Cancer Research annual meeting. In addition to the trade show booth takeover materials, we also created oversized graphics to accompany NanoString's keynote speaker's address, and the message appeared in vertical publications.
SOLUTION
Print Advertising, Trade Show Materials: Design, Graphics, Signage, Video Slide Show, Posters
Dwell time at booth—more than double the average
>:15 minute
30%
Increase in
booth attendance
RESULTS
Trade show banner
Booth graphics | Signage
