MultiCare Health System Women’s Services Campaign "HYDROGEN ROCKS. Seriously—this is the best content I have seen at MultiCare, ever. The personality and tone is effective, the content has "new information" that some may not see very often." Maureen Faccia
former Director Retail & Women’s Services
MultiCare Health System Abstract blue background with a smooth gradient and a curved edge, suitable for website banners or graphic design projects.

PROBLEM SOLUTION On a shoestring budget, Tacoma-based MultiCare Health System wanted to raise awareness of their women’s services—a wide range of offerings covering pre-menarche through post-menopause. The message needed to connect on a personal level to resonate. Rather than try to talk to everyone at once, we created the two-pronged "Girl Stuff" campaign, which encouraged women to visit the "Girl Stuff" landing page on MultiCare's website. There they could download one of two cheeky yet informative Hydrogen-created guidebooks: one for women in their childbearing years and another for women dealing with the hassles of menopause. Digital Guidebooks, Landing Page, Facebook Ads, Pandora Radio, Digital Advertising

Logo of multiCare, a healthcare organization providing a range of medical services and patient care solutions.

RESULTS
Over delivery of digital impressions with above average click-through 50% Month-over-month increase in guidebook downloads 40%

Digital brochures

Click to read Click to read Illustration of an open guidebook featuring a woman reading, emphasizing health and wellness topics. The guidebook's cover is visible with the title prominently displayed, alongside pages filled with informative text. Open book featuring a page with a "Do Not Disturb" sign illustration and a cover of a publication titled "The Gift" Vol. 2. The image highlights the blend of text and visuals in a creative layout. Open book icon in a minimalist design, featuring a brown color scheme, representing reading, education, and knowledge sharing.

Facebook ads Text illustration with the phrase "Things are about to get interesting" prominently displayed, accompanied by a decorative border and a hand graphic, suggesting an upcoming event or announcement. Illustration featuring a "Do Not Disturb" sign with a playful message encouraging confidence and self-love, promoting the "Girl Stuff" guidebook. Text graphic featuring the phrase "Is it hot in here or is it me?" with decorative elements, suitable for social media or humorous content related to heat or feelings.

Girl Stuff campaign compilation