Keysight Technologies Global Name Change Campaign As the leader of an extremely aggressive brand identity launch, I truly appreciated Hydrogen’s ability to ‘build the plane while flying it.’ Because of this seamless partnership, we were able to successfully launch a new name and identity with a creative idea that resonated with engineers and our employees around the world. Scott Sampl
Global Software Marketing Manager
Keysight Technologies

PROBLEM SOLUTION How do you introduce a brand new, yet 75-year-old company to an established audience? That’s the problem Agilent Technologies faced when the company relaunched as Keysight Technologies. We announced the news with a video that celebrated the company’s famous “firsts” to reassure worldwide audiences that the brand’s high quality and integrity would remain intact. B2B global print and digital followed in seven languages. The campaign featured "switch" icons from the engineering world to visually demonstrate the move from Agilent to Keysight. Print, Digital Banners, Video, Magazine Wraps

Logo of Keys Techno, a technology company specializing in innovative solutions and digital services.

RESULTS
increase in awareness post campaign launch. 70% Illustration of a circular gauge with a gear-like design, displaying numerical markings from 0 to 90, indicating measurement levels and a pointer indicating a specific value. Ideal for visualizing metrics in engineering or technical contexts.

Internal/Web-based Video

Launch print

Close-up of a modern control knob designed for electronic devices, featuring a sleek silver finish and a red accent. The knob is positioned between two labeled indicators: "Digital Electronic Controlled Drop" and "Physical Technology," highlighting its dual functionality in technology. Close-up of a control knob on a white background, featuring Agilent Technologies branding and text indicating the transition of Agilent's Electronic Measurement Group to Keysight Technologies. The knob is metallic with a black handle and surrounded by a red ring, symbolizing precision in electronic measurement. Graphic depicting the transition of Agilent Technologies' Electronic Measurement Group to Keysight Technologies, featuring a modern toggle switch design with a red accent and labels indicating both companies.

Banners [Click to play] Agilent's Electronic Measurement Group transition to Keysight Technologies banner, featuring a control knob graphic, emphasizing the brand change in electronic measurement solutions. Agilent's Electronic Measurement Group is transitioning to Keysight Technologies, featuring a modern design with a metallic dial and vibrant branding elements.