Keysight Technologies: Global Name Change

Keysight Technologies: Global Name Change

As the leader of an extremely aggressive brand identity launch, I truly appreciated Hydrogen’s ability to ‘build the plane while flying it.’ Because of this seamless partnership, we were able to successfully launch a new name and identity with a creative idea that resonated with engineers and our employees around the world.

Scott Sampl
Global Software Marketing Manager
Keysight Technologies

Global Name Change Campaign

Keysight Technologies

How do you introduce a brand new, yet 75-year-old company to an established audience? That’s the problem Agilent Technologies faced when the company relaunched as Keysight Technologies.

PROBLEM

Print, Digital Banners, Video, Magazine Wraps

We announced the news with a video that celebrated the company’s famous “firsts” to reassure worldwide audiences that the brand’s high quality and integrity would remain intact. B2B global print and digital followed in seven languages. The campaign featured "switch" icons from the engineering world to visually demonstrate the move from Agilent to Keysight.

SOLUTION

increase in awareness post campaign launch.

70%

Illustration of a circular gauge with a gear-like design, displaying numerical markings from 0 to 90, indicating measurement levels and a pointer indicating a specific value. Ideal for visualizing metrics in engineering or technical contexts.

RESULTS

Internal/Web-based Video

Launch print

Close-up of a modern control knob designed for electronic devices, featuring a sleek silver finish and a red accent. The knob is positioned between two labeled indicators:

Close-up of a control knob on a white background, featuring Agilent Technologies branding and text indicating the transition of Agilent's Electronic Measurement Group to Keysight Technologies. The knob is metallic with a black handle and surrounded by a red ring, symbolizing precision in electronic measurement.

Graphic depicting the transition of Agilent Technologies' Electronic Measurement Group to Keysight Technologies, featuring a modern toggle switch design with a red accent and labels indicating both companies.

Banners

Agilent's Electronic Measurement Group is transitioning to Keysight Technologies, featuring a modern design with a metallic dial and vibrant branding elements.

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