HERITAGE BANK Hydrogen blended name recognition with a creative hook that truly makes Heritage Bank stand apart. Shaun Carson
VP Marketing Manager
Heritage Bank Brand Campaign Read more glowing reviews on The image features a stylized logo of "Hut" in bold, white letters against a black background, emphasizing a modern and sleek design.

PROBLEM SOLUTION Heritage Bank had just completed a merger nearly doubling their size when they approached us to develop their first brand campaign to rally employees, give purpose to the merger and attract new commercial customers. Our omni-channel advertising campaign, “What’s your Heritage?” celebrated the diverse experiences and skill sets of Heritage Bank’s customers and employees. The segue and sum-up “By working together, we’re more than a community bank, we’re a community of banks” turned the merger into a real customer benefit by reinforcing a well-known belief that the sum is always greater than the parts. Television Ads, Print, Digital Advertising, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

RESULTS


New customer inquiries up 13% Cool facts we learned about people up Media negotiations generated 723% 19.4% in bonus impressions

Television ads

Print | Regional newspaper and magazine

A smiling baker in an orange chef coat stands behind a display of assorted pastries and desserts at Phoebe's Party Cafe, showcasing a vibrant bakery setting. The image highlights the connection between local businesses and community values, as represented by Heritage Bank. Two fishermen standing in shallow water with an island in the background, wearing waders and smiling. They are holding fishing gear, showcasing a day of fishing or crab harvesting. Portrait of Matthew Eddie, a state basketball champion and third-generation farmer, standing in his office at Eddie Farms. The background features trophies, family photos, a basketball, and rustic decor, highlighting his connection to farming and community values. The image promotes Heritage Bank's commitment to serving customers and celebrating individual heritage.

Puget Sound Business Journal website takeover