Windermere Real Estate

Hydrogen teamed with us at every phase: setting brand strategy, discovery research, messaging and core idea execution. The result? A campaign we love that gives us legs across multiple markets and numerous channels. Noelle Bortfeld
Chief Marketing Officer
Windermere Services Company Brand Campaign

PROBLEM SOLUTION Windermere had a strong brand in the Pacific Northwest, but needed a fresh approach for its newer markets: in expansion regions and for the Millennial "first home" audience. Hydrogen created the integrated "Your story is our story" brand campaign so the core idea could be leveraged by individual agents in their own marketing materials. The ongoing brand campaign recognizes the emotional, often lifelong bond between a client and their Windermere agent. Television Ads, Print, Pandora Radio, Digital Advertising

Modern Real Estate logo featuring a minimalist design with geometric shapes, emphasizing contemporary property services and branding.

RESULTS


Overall Brand Rating
(from 3 stars to 4 stars) Increased Net Promoter Score 18 points Preferred Real Estate Brand
(from a 9 to a 10) 10! Four bronze stars arranged in a grid pattern, symbolizing quality or ratings. Graph icon depicting increasing growth with ascending bars and an upward arrow, representing business success and financial development.

Television ad

Print ad

Collage of family photos showcasing various moments, including children celebrating birthdays, outdoor activities, and family gatherings, with a focus on joyful expressions and connections.

“Your story is our story” customizable campaign tool