Happy Seafair recipient upon receiving a free can of Cascade Ice Sparking Water with Caffeine
New Product Introduction
"You had me at caffeinated"
Cascade Ice Sparkling Water
With summer minutes quickly ticking away, Cascade Ice approached Hydrogen for help launching their Three-Ingredient Cascade Ice Sparkling Water with Caffeine, a USDA-Organic certified water with three simple ingredients: sparkling water, organic caffeine and natural organic flavors.
PROBLEM
Under the Hydrogen-created "Power of 3" brand idea, our team created social postings, reviewed, hired and managed health-minded local Influencers and orchestrated multiple samplings at key Seattle Summer events like Seafair and popular locations including South Lake Union and the "Center of all things in Seattle," Westlake Plaza.
SOLUTION
New Product Launch, Branding, Product Sampling/Street Teams, Social Media, Influencer Sourcing and Engagement
RESULTS
FIRST SEVEN DAYS
> 5 Seattle-area micro-influencers: 5 IG posts, >7,500 likes
STREET TEAMS
>5 days, over 12,000 cans distributed
