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A group of people enjoying a night ride on a spinning swing attraction at a fair, with vibrant lights creating a colorful backdrop. Nathan Engebretson
Director of Brand & Marketing
Planned Parenthood B2C Awareness and Lead Gen They’ve been really creative in terms of delivering something that fits within our budget and at the same time, ensuring that it’s in line with the larger campaign we’ve envisioned and we’ve seen an 8% increase in new patients with insurance thanks to their campaign.

Planned Parenthood

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Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana and Kentucky (PPGNHAIK) approached Hydrogen to help increase the amount of New Patients and Patients with Private Insurance. PROBLEM Hydrogen partnered with PPGNHAIK to leverage strategic insights from existing health center operations, national Planned Parenthood, Consciously, our B Corp partner agency, and Hydrogen’s multi-state Gen-Z Advisory Council. From these learnings, we created a strategic springboard and integrated brand campaign to reframe misperceptions that exist about the breadth of Planned Parenthood’s services. Hydrogen developed a multi-channel, conversions-driven media plan with relevant creative with the theme, “We’re Open,” which reached our target audience through social media platforms like Snapchat, and TikTok, Streaming CTV video commercials and general display banner ads. SOLUTION B2C Video Production, Paid Social, Display and Paid Search

Slide Planned Parenthood logo with the text

68.7% Total Impressions were up by 37.6% 6.7% 5.8%

All Marketing Actions increased by Increased New Patients by Increased Private Insured Patients by RESULTS June–July 21
As compared to the previous 61 days

Solid dark blue background with a subtle textured pattern, ideal for use in design projects or as a backdrop for various graphics. Feet of a person standing on a carpet, with a wooden bed frame in the background, conveying a sense of readiness and anticipation. CTV

Slide Facebook/Instagram Image of a mobile phone displaying a Planned Parenthood advertisement featuring a woman with short hair and glasses, promoting confidential pregnancy testing with the message Diverse young adults smiling and gesturing, promoting Planned Parenthood's services with the text Image of a person with short, curly hair looking directly at the camera, accompanied by the text

Slide TikTok/Snapchat TikTok video from Planned Parenthood featuring the text A young woman with glasses points to text about Planned Parenthood, emphasizing its openness to those seeking empathy, answers, and acceptance. The background features a closet, and the image includes social media elements, highlighting the topic of sexual health. A confident model wearing a denim jacket and light jeans poses against a vibrant yellow background, with text stating

Slide Display Planned Parenthood promotional graphic highlighting their services, emphasizing inclusivity with the message Alt text: Promotional graphic from Planned Parenthood emphasizing openness to nonjudgmental discussions about birth control, featuring a call-to-action button to learn more.

Slide Sample page—actual data confidential DASHBOARD Executive summary report for Planned Parenthood, featuring key performance metrics, visual data representations, and analysis of page views and user engagement trends. The layout includes charts and graphs summarizing data from the specified period.
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