Planned Parenthood

They’ve been really creative in terms of delivering something that fits within our budget and at the same time, ensuring that it’s in line with the larger campaign we’ve envisioned and we’ve seen an 8% increase in new patients with insurance thanks to their campaign. Nathan Engebretson
Director of Brand & Marketing
Planned Parenthood B2C Awareness and Lead Gen Read more glowing reviews Logo of the social media platform "Out" featuring a modern, minimalist design with a dark blue color scheme. A group of people enjoying a night ride on a spinning swing attraction at a fair, with vibrant lights creating a colorful backdrop.

PROBLEM SOLUTION Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana and Kentucky (PPGNHAIK) approached Hydrogen to help increase the amount of New Patients and Patients with Private Insurance. Hydrogen partnered with PPGNHAIK to leverage strategic insights from existing health center operations, national Planned Parenthood, Consciously, our B Corp partner agency, and Hydrogen’s multi-state Gen-Z Advisory Council. From these learnings, we created a strategic springboard and integrated brand campaign to reframe misperceptions that exist about the breadth of Planned Parenthood’s services. Hydrogen developed a multi-channel, conversions-driven media plan with relevant creative with the theme, “We’re Open,” which reached our target audience through social media platforms like Snapchat, and TikTok, Streaming CTV video commercials and general display banner ads. B2C Video Production, Paid Social, Display and Paid Search

Planned Parenthood logo with the text "We're here" emphasizing support and resources for reproductive health and family planning.

RESULTS June–July 21
As compared to the previous 61 days Total Impressions were up by

68.7% Increased Private Insured Patients by Increased New Patients by All Marketing Actions increased by 5.8% 6.7% 37.6%

CTV Feet of a person standing on a carpet, with a wooden bed frame in the background, conveying a sense of readiness and anticipation. Solid dark blue background with a subtle textured pattern, ideal for use in design projects or as a backdrop for various graphics.

Facebook/Instagram Image of a mobile phone displaying a Planned Parenthood advertisement featuring a woman with short hair and glasses, promoting confidential pregnancy testing with the message "WE'RE OPEN" prominently displayed. The ad encourages viewers to book an appointment for services. Image of a person with short, curly hair looking directly at the camera, accompanied by the text "WE'RE OPEN." The image promotes Planned Parenthood's services related to gender-affirming hormone care, emphasizing their availability. Diverse young adults smiling and gesturing, promoting Planned Parenthood's services with the text "WE'RE OPEN" prominently displayed.

TikTok/Snapchat TikTok video from Planned Parenthood featuring the text "We're Open," promoting sexual health services. The video showcases a smiling woman against a blue sky, encouraging viewers to learn more about available resources. A confident model wearing a denim jacket and light jeans poses against a vibrant yellow background, with text stating "We're open to you and her and him and them," promoting inclusivity and diversity in fashion. A young woman with glasses points to text about Planned Parenthood, emphasizing its openness to those seeking empathy, answers, and acceptance. The background features a closet, and the image includes social media elements, highlighting the topic of sexual health.

Display Planned Parenthood promotional graphic highlighting their services, emphasizing inclusivity with the message "We're open to you and her and him and them." Includes a call-to-action button to learn more. Alt text: Promotional graphic from Planned Parenthood emphasizing openness to nonjudgmental discussions about birth control, featuring a call-to-action button to learn more.

Sample page—actual data confidential DASHBOARD Executive summary report for Planned Parenthood, featuring key performance metrics, visual data representations, and analysis of page views and user engagement trends. The layout includes charts and graphs summarizing data from the specified period.