and Buying
A rare mix of business and creativity, Tom’s background is on the creative side, began his career as an art director and creative director. He has worked on both coasts at large as well as boutique agencies. In 2001 he co-founded the agency with the belief that simplicity leads to better work and more powerful partnerships. The partners named it Hydrogen after the simplest element in the universe.
Today Tom serves as the president of Hydrogen. He sets the tone for our unique atmosphere of collaborative ideation, hard work and comradery.
Tom’s work has been honored by Cannes, Communication Arts, The One Show, Clio Awards, Addys, Emmys, Graphis and Caples Awards. He has served as a judge on several prestigious shows during his career.
Tom is a card-carrying beachcomber, resident salty dog, philosopher and deep thinker. He lives on Vashon Island.
Like DiGiorno Pizza. Under Mary’s creative watch at FCB Chicago, DiGiorno passed the coveted billion-dollar sales mark. And the Tabasco® Brand Jalapeño Sauce launch she worked on while at DDB was so successful, the work had to be pulled due to a global jalapeño mash shortage.
Creatively, Mary’s work has been honored by Cannes, The One Show, Clio, D&AD, ADDYs and Effie. She has been featured in Communication Arts, ARCHIVE, Print, Best Spots, Creativity Pick of the Day, Adweek Creative All-Stars and The Wall Street Journal. In 2020, Mary received the Seattle American Advertising Federation chapter’s prestigious Silver Medal Award for her contribution to the Seattle advertising community. Her work for Group Health Cooperative (a Northwest closed healthcare system) was lauded in The Seattle Times two years in a row as one of Seattle’s favorite advertising campaigns by popular vote and was awarded in D&AD. Recently, Mary’s work was shortlisted in Communication Arts and won an Obie award for outdoor effectiveness.
Mary is often asked to speak at industry events and has served on several prestigious juries including The One Show, Communication Arts, Effie, The Mercury Awards and the National ADDYs. In addition, Mary is a member of the invitation-only International Women’s Forum, a global group of over 7,000 female leaders that includes artists, activists, business owners and sports figures.
She lives on an island in the Puget Sound with her family, which includes two kids (at college), three dogs and six or seven chickens at last count.
After years on the agency side, Michael answered the siren’s call from Starbucks Coffee to lead their advertising group. While on the client side, he led creative for the Starbucks brand across Canada, among other initiatives. But when an opportunity to work on the Third Coast arose, Michael joined FCB Worldwide and subsequently survived five Chicago winters, leading creative for Sharpie, Valspar and SC Johnson. In 2014 he once again heeded the call of the Pacific Northwest to join Hydrogen as partner and creative director.
Michael’s work has been recognized by Cannes, D&AD, The One Show, The Art Directors Club and the ADDYs. He has been featured in Communication Arts, ARCHIVE and Print magazines.
He lives in the midst of a “never-ending” remodel, with his wife, two sons and a cardigan welsh corgi named Stella.
Over the past 25+ years, she has worked with brands large and small, global and local, interactive and integrated. Through that, she’s learned what it takes to distill the brand’s passion and promise into actionable messages that people want to engage with.
Before Hydrogen, Hillary worked at agencies such as BBDO, DDB and Wunderman on accounts like Chateau Ste. Michelle Winery & Estates, Holland America Line, Microsoft, T-Mobile, Amtrak Cascades and JanSport.
A sought-after speaker and instructor, she is a faculty member of the School of Visual Concepts in Seattle, where she teaches brand strategy and creative brief writing. Hillary attended the executive program in strategic marketing at Northwestern University Kellogg School of Management and received her management leadership training certification from the American Association of Advertising Agencies. She has spoken in Beijing, China, on strategic tools innovation and at an invitation-only technology summit in Athens, Greece. Recently, Hillary was a judge in the international Effie competition for advertising effectiveness.
When she’s not at work, she’s on the road—for fun. Hillary loves to travel and has been to all 50 states and their capitols. And all the Canadian Provinces and their capitols.
She brings her proven track record of successful brand and product launches, corporate partnership negotiations, web development, social media implementation, messaging framework and marketing plan creation to the Hydrogen account management team—offering our clients a business-minded marketing brain who knows what it’s like to “walk a mile in their shoes.”
The marketing industry has recognized Noelle’s contribution with several accolades including “Top 50 Female C-Level Marketing Professionals in Seattle” Boston Logic’s Top Marketing Pros to Watch, and the President’s Service and Marketing Technology Advisory Council Awards from Leading Real Estate Companies of the World.
Noelle is married with 3 children and lives in Sammamish, WA. In her spare time, she likes to cycle, garden and is currently learning to fly fish.
But he’s perfectly at home planning and buying everything from big brand campaigns to multi-tentacled digital programs. From strategy to media negotiations to post-buy analysis, optimization and reporting, Jason brings his big brain to the table on behalf of Hydrogen’s clients.
And while most people give their synapses a break after hours, Jason can’t stop thinking and has a reputation for destroying his opponents at Scrabble®, and even plays competitively.
He received his B.A. Degree from the University of Michigan and his M.A. from Northwestern University—a Big Ten fan to the core. Jason also has a soft spot for the Rocky Mountains, the Cubs, the Blackhawks and tennis. Oh, and he’s bowled a perfect game, too!.
Matt is Hydrogen’s sports fanatic and is always following one of his favorite teams, whether it be the Cougars, the Seahawks, or the Dallas Mavericks. If he’s not at work, you can find him at his local 24-hour fitness playing pick-up basketball or swimming laps.
This is Matt’s first job in advertising, but his previous job at Duke’s Seafood has helped prepare him for the ad world. At Duke’s, Matt worked as an expeditor, so he has a keen eye for detail and a sense of urgency that translates well to getting work done ahead of time. His days as an expeditor will filled with interactions with guests, hospitality and of course, carrying lots of heavy plates.
Brian has worked with companies both large and small. He’s known for delivering the finest quality output on time and under budget for clients such as Levi’s, MTV, AT&T, SEGA, Taco Bell, Dockers, HP, Nautilus, Washington State Tourism, Agilent and Keysight Technologies.
Brian is an avid hobbyist photographer and design researcher, with a love of road trips and adventure in his vintage VW camper with his wife, son and their Australian Shepherd.
With multiple years in advertising, education and marketing she has a breadth of insights on how to get things done. Add to that her experience with full-service agencies, smaller design shops, for profit/non-profit and B2B/B2C clients and she’s willing to tackle anything that comes her way.
She’s worked in Seattle as well as Chicago on accounts that include, Washington State Department of Health, Noble House Hotels & Resorts, Allstate Financial, Keebler, Jones Lang LaSalle and Commworks.
Born in California but raised mostly on the east coast (she’s moved 8 times), Laura believes in seizing the season. You’ll find her on a paddleboard in the summer, hiking in the fall, skiing in the winter and appreciating the flowers in the spring. In between that, she’s playing ping-pong with her two kids, throwing the chuck-it for her dog, Maple, and cozying up with a good book.
Lori began her love affair with the “ad biz” over 25 years ago at local Seattle agencies including Herring Newman, FCB Seattle, DDB Seattle and Copacino+Fujikado before joining Hydrogen in 2015.
In her spare time, she enjoys cruising the Puget Sound with her husband and two daughters in their 38’ Sea Ray Sundancer, as well as hosting occasional cocktails on board with her fellow workmates.
As Hydrogen’s GenZ Advisory council lead, Mia works closely with strategy and creative groups to ensure that the voice of her generation is heard.
When not in class, mining insights or creating content, she enjoys rock climbing and paddle boarding.