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365 by Whole Foods Market

Hydrogen created a national brand and retail store opening campaign that tapped into what truly makes 365 different, while respecting the DNA of Whole Foods Market’s values. National Brand and Store Launch Campaigns Natanya Anderson
former Senior Marketing Director
365 by Whole Foods Market
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PROBLEM Less than two months from the national launch of a buzzworthy new value brand from healthy foods icon Whole Foods Market, we were asked to create a campaign and marketing plan to simultaneously introduce the brand as well as the first brick-and-mortar store in the greater Los Angeles area. SOLUTION Respect the values of the mother ship. Carve out a brave, new world to attract a new generation of budget-conscious healthy shoppers and eaters. Our big idea “Good Things” brought 365’s unique brand personality to life with a millennial-focused message in three markets (Los Angeles, Portland and Seattle). In addition, bimonthy content was created to leverage across website, social media channels and digital marketing. National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerrilla Marketing, Retail Sales, Out-of-Home

FIRST SEVEN DAYS
365 by Whole Foods Market exceeded national Whole Foods Market store metrics over the same time period:










MEDIA RESULTS
Earned 47% added value at no additional cost
RESULTS Number of transactions +38% +110% +50% Item counts Items per basket

Slide LA Times | Consecutive print ads | LATimes.com takeover

Content creation for 365bywholefoods.com

Slide Social content creation for 365bywholefoods.com

For new business inquiries, contact Tom Scherer:

tom@hydrogenadvertising.com | 206.274.7810

Hydrogen Advertising

1520 4th Avenue, Suite 600
Seattle, WA 98101

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